ZAZU - What we look intohttps://zazu.nl/en/blog/What we come across in ad accounts, in measurement and on the page where customers land.enThe Shopify GitHub integration in practicehttps://zazu.nl/en/blog/shopify-github-integration/https://zazu.nl/en/blog/shopify-github-integration/The Shopify GitHub integration in practice at XXLplant: how the connection works, what is not in git, working with the Shopify CLI, and five pitfalls in JSON templates and translations.E-commerceTue, 06 Oct 2026 09:00:00 +0000Shopify Markets: one shop in thirteen countrieshttps://zazu.nl/en/blog/shopify-markets-selling-internationally/https://zazu.nl/en/blog/shopify-markets-selling-internationally/Shopify Markets in practice at XXLplant: one online shop in thirteen countries and nine languages. Translating through the API, range and price per country, VAT and feed labels for Performance Max.E-commerceTue, 06 Oct 2026 09:00:00 +0000Shopify SEO and 3D models with AR in practicehttps://zazu.nl/en/blog/shopify-seo-3d-models-ar/https://zazu.nl/en/blog/shopify-seo-3d-models-ar/At XXLplant, ZAZU's own online shop, we test Shopify SEO in nine languages, 3D models with AR made from a product photo, and a plant doctor with GA4 events. This is how it works technically.E-commerceTue, 06 Oct 2026 09:00:00 +0000Your Google Ads campaigns are learning from the wrong customerhttps://zazu.nl/en/blog/campaigns-learning-from-the-wrong-customer/https://zazu.nl/en/blog/campaigns-learning-from-the-wrong-customer/Google optimises for whatever you call success. If you call a completed form a success, it learns to find people who fill in forms instead of people who buy.AdvertisingFri, 28 Aug 2026 09:00:00 +0000Tracking without cookies: server-side tracking and the check nobody doeshttps://zazu.nl/en/blog/tracking-without-cookies/https://zazu.nl/en/blog/tracking-without-cookies/Most tracking setups have quietly broken. There is no error message: the figures still come in, they are just no longer right.MeasurementFri, 21 Aug 2026 09:00:00 +0000Optimising your Google Shopping feed for margin instead of revenuehttps://zazu.nl/en/blog/product-feed-optimised-for-margin/https://zazu.nl/en/blog/product-feed-optimised-for-margin/Your Shopping campaign prefers to sell whatever sells most easily. That is rarely what you earn your money on.E-commerceFri, 14 Aug 2026 09:00:00 +0000Google Ad Grants: the free ad budget charities leave unusedhttps://zazu.nl/en/blog/google-ad-grants-charities-leave-unused/https://zazu.nl/en/blog/google-ad-grants-charities-leave-unused/Google gives registered charities an advertising budget. Most charities that have it use only a fraction of it, and often nobody remembers it is there.CharitiesFri, 07 Aug 2026 09:00:00 +0000