NLHow ZAZU
works.
ZAZU works in five steps, and after each step you have something you can check. It starts with a no-obligation conversation and ends with growth you can follow order by order.
Intake
Can we help you?
We start with a half-hour conversation with someone who understands your work. You tell us what is going on at your business and what it costs you, and if we are not the right fit, we say so in that same conversation. You can book that conversation here.
After this stepYou know whether we will take it on and what it costs.
Research
How does your customer really buy?
We find out where your customer searches, what they compare and where they drop off. We get that from search data, from the competitors you already come up against and from the questions customers ask you every week.
After this stepYou have the keywords your customer searches for and the objections you need an answer to.
Foundation
What does one order earn you?
First we get the measurement right, and only then does any budget go in. As long as you don't know what an order earns you, you are optimising for clicks instead of profit, and then the next two steps are a gamble.
After this stepYour measurement is correct before any budget is spent.
Build
Does it work when you click on it?
You review working pages on your laptop and your phone, instead of design mock-ups that look different in the browser anyway.
After this stepYou can try the pages yourself before they go live.
Scale
Can the budget go up?
More budget can go in without the return dropping, but that only works once the four steps above are in place. After that, it moves quickly.
After this stepYou grow, and you can keep following that growth order by order.
What you notice as a client.
These are the things you notice when you work with us. Which tools we use matters less.
Your site loads instantly
Every page is ready before anyone requests it. So nothing has to be put together when it opens, even on a phone with a weak signal.
The measurement stays accurate
Even now that cookies are disappearing, you can see which ad produced an enquiry. Without that link, you can't tell which campaign deserves more budget.
Everything is yours
The code, the domain and the hosting are in your own account. If you ever move to someone else, you take everything with you. If your site is still tied to someone else's platform, read how to switch.
We optimise for profit
With ProfitMetrics we see what each order actually earns, and that profit is what your Google Ads optimise for. You can follow it live.
Getting started
Step one is a conversation.
All you need to bring is your story and the address of your site. We listen for half an hour and then tell you whether we can help and what it costs.
After this conversationYou know whether we will take it on and what it costs. Beyond that, it commits you to nothing.