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The Shopify GitHub integration in practice
The Shopify GitHub integration in practice at XXLplant: how the connection works, what is not in git, working with the Shopify CLI, and five pitfalls in JSON templates and translations.
What we
look into.
What we come across in ad accounts, in measurement and on landing pages, written down by the people who do the work.
Shopify Markets: one shop in thirteen countries
Shopify Markets in practice at XXLplant: one online shop in thirteen countries and nine languages. Translating through the API, range and price per country, VAT and feed labels for Performance Max.
Shopify SEO and 3D models with AR in practice
At XXLplant, ZAZU's own online shop, we test Shopify SEO in nine languages, 3D models with AR made from a product photo, and a plant doctor with GA4 events. This is how it works technically.
Your Google Ads campaigns are learning from the wrong customer
Google optimises for whatever you call success. If you call a completed form a success, it learns to find people who fill in forms instead of people who buy.
Tracking without cookies: server-side tracking and the check nobody does
Most tracking setups have quietly broken. There is no error message: the figures still come in, they are just no longer right.
Optimising your Google Shopping feed for margin instead of revenue
Your Shopping campaign prefers to sell whatever sells most easily. That is rarely what you earn your money on.
Google Ad Grants: the free ad budget charities leave unused
Google gives registered charities an advertising budget. Most charities that have it use only a fraction of it, and often nobody remembers it is there.
There is nothing in this topic yet.