NLWhat ZAZU
does.
ZAZU runs advertising that brings in customers, and builds the site those customers land on. If you want to start small, there are one-off checks. Everything comes from one team in Utrecht, in the Netherlands. For your business we would start with a free scan of your site, which you can request here.
Not sure which one you need? Answer three questions and you'll know where it makes most sense to begin.
Advertising on Google and Meta.
Your campaigns on Google and Meta are run by someone who has done this for years, and the work never gets passed down to a junior.
We start with tracking, because you can only optimise for profit once you know what each order earns you. Once the tracking is right, we build the campaigns around it. We also build the page the traffic lands on, so the site delivers what the ad promises.
Google Ads
We set up your search and Shopping campaigns and adjust them every week: keywords, bids, ad copy and the search terms you don't want to pay for.
Meta Ads
We use Meta alongside Google, to reach the people who aren't searching yet. The tracking underneath is the same, so you see in euros what each channel brings in.
Shopping and feed
We build your product feed around margin instead of revenue. Otherwise a discounted end-of-line batch gets as much budget as your bestseller.
Tracking
We track on the server, so an order stays linked to the campaign that brought it, even when a cookie fails. If you run an online shop, ProfitMetrics shows us what an order earns after purchase costs, shipping and payment fees.
What you get
A monthly explanation
Every month we explain what changed and what it brought in, in euros and orders.
The same person on the call and in your account
The person you speak to on the first call is the one who then works in your account. There is no account manager in between, so you only explain your situation once.
The landing page is part of the work
If a campaign stalls on the landing page, we change that page instead of bidding higher.
Google Ads management costs from €350 a month, with an ad budget from €1,000. If you advertise for less, you won't earn our fee back, and we would rather tell you that before you start.
Further reading: advertising on Bing with Microsoft Ads, email marketing and offline conversion tracking.
What ZAZU builds.
The team that builds your site also maintains it afterwards. You are not handed over to a maintenance company that doesn't know your site.
Pages are built in advance, so they load straight away, even on a phone with poor signal. While we build, you click through real pages on your own laptop and phone.
Websites
We design and build your site around the way your customer searches, compares and decides. A new homepage is live within a few days, a whole site within a few weeks.
Online shops
You get a shop that loads fast, with a checkout that doesn't get in the way. The shop is linked to the product feed and to the tracking your campaigns optimise for.
Software and integrations
We build portals and dashboards that connect to the systems you already use, so nobody has to type in the same data twice.
AI automation
We build assistants that people actually use, and only in places where they take away dull manual work.
What you get
Everything is yours
The code, the hosting and the domain belong to you. If you stop working with us, you take everything with you, including a handover and a manual.
You ask for changes in plain words
You describe a new page or a different price in plain words, and it is usually live the same day. You don't need to raise a ticket for it.
Tracking is built in from the start
We build the tracking in from day one, so you know straight away which page brings in which enquiry.
We price building work per project, because a "from" price says little about what your site will cost. You have a price after the first call.
Starting small with a one-off check.
We do three checks at a fixed price, so you see our work before you buy anything bigger. And if you're stuck on a platform, we move you over.
You request a check through the contact form.
Ads check
We go through your whole account and you get a list of what we would change, in order of what makes the biggest difference.
Request the Ads checkTracking scan
We check whether every euro of revenue actually reaches your dashboard, and where it gets lost along the way.
Request the tracking scanLanding page check
Send us the page your ads land on and we'll tell you what we would do differently and why.
Request the checkMoving to a new platform
If you've outgrown your platform, we rebuild your site in fast code that you own, without you having to start from scratch.
How the move worksNone of the four commits you to anything further, and if you're not happy, it ends there. If you would rather sit down with us straight away, book a call.