What does the setup cost?

The setup is a clearly defined project, and we agree the cost in advance. It pays for itself quickly, because your ad budget is spent more precisely once the platforms know which enquiries become customers.

How quickly will I see results?

The integration is often in place within a few weeks. After that, Google and Meta need some time to learn from the data you feed back, and then your bids and your results improve.

Does this work with my CRM?

In most cases it does. We connect with HubSpot, Teamleader and Salesforce. If you use something else, we find a way to feed your deals back securely.

Can you include phone calls too?

Yes. With call tracking through AdCalls, we also link incoming phone calls to the right campaign, so enquiries by phone count in your tracking.

What if an integration breaks?

That is why we build the flows in n8n with built-in checks that catch and report errors. This stops you from unknowingly basing decisions on wrong or missing data.

Offline conversion tracking.

A phone call, a signed quote or a won deal in your CRM happens outside your site. If those outcomes are not fed back, Google only sees the click and not the customer. ZAZU feeds those outcomes back, so your campaigns learn to bid on people who actually become customers.

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Tracking

What offline conversion tracking involves.

Many valuable conversions don't happen on your website: someone calls, signs a quote or becomes a won deal in your CRM. An ad platform sees none of that and optimises for the enquiry.

Offline conversion tracking sends that final outcome back to the ad that set it in motion. That way you know which campaigns bring in customers and which only bring in enquiries.

The full picture

You see whether an enquiry eventually became a paying customer and what that customer was worth to you.

Better bidding

Google and Meta learn to bid on the enquiries that bring in revenue instead of on the cheapest click.

Built to keep working

We build the integration with n8n, with checks that catch errors when your CRM or your process changes.

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Approach

How ZAZU builds the integration.

An integration like this sounds simple but often breaks down in practice: a field changes, someone closes a deal slightly differently, or the data suddenly stops coming through. That is why we build it in n8n, with flows that check for themselves whether the data is correct and that grow with your CRM.

Who this works for