NLAdvertising on Bing with Microsoft Ads.
In the Netherlands, Bing reaches an audience you partly miss on Google: often more business-minded, a little older, and with fewer advertisers bidding against you. ZAZU converts your Google campaigns to Microsoft Advertising and optimises for revenue there too.
Not sure where to start? Answer three questions and you'll know where it makes most sense to begin.
What advertising on Bing involves.
Advertising on Bing runs through Microsoft Advertising (formerly Bing Ads), the ad platform behind Bing, the Edge browser, Yahoo and MSN. Your ad appears to people who are searching for what you sell at that moment, just as on Google.
Many businesses skip this network, even though it reaches an audience with money to spend in the Netherlands. Because fewer advertisers are bidding, click prices are usually lower than on Google, while the quality of the traffic stays high.
Lower click prices
Less competition on the Microsoft network means keener click prices and often a lower cost per customer.
Little extra work
We reuse the structure and learning data of your Google campaigns, so an extra channel costs you hardly any time.
Optimising for revenue
On Bing we also measure orders and profit instead of clicks, with the same tracking that sits under your Google account.
How ZAZU adds Bing alongside Google.
We rarely start from zero, because your Google campaigns and their learning data are the base. Then we adjust the campaigns to the Microsoft network, since the audience and the search intent differ from Google. We connect everything to your sales, so we can optimise for revenue.
What you get
A test with limited risk
We treat Bing as a test alongside your existing channels. If it brings in too little after a proper test period, we scale it back.
The same monthly report
Bing appears in the same monthly report as Google and Meta, in euros and orders.
An addition for anyone already on Google
For almost every advertiser already active on Google, Bing is a profitable addition that we test with limited risk.
Frequently asked questions about Microsoft Ads.
These answers cover budget, speed and what you can expect from the network.
Find out first whether Bing suits you.
Send us the link to your site and what you currently spend on Google each month. We'll tell you whether Bing adds anything to that and where we would start.