How much budget do I need?

Email marketing mainly needs an investment in the setup and the ongoing work, plus the cost of your email platform, which grows with your list. The entry cost is low, and because you are emailing people who already know you, the return per euro is often high.

How quickly will I see results?

The first flows, such as a welcome series or an abandoned cart email, are often live within a few weeks and bring in extra revenue straight away. Campaigns deliver results when they are sent, and the real growth comes from refining flows and segments month by month.

Do I have enough email addresses?

Even a small list often holds more than you think, precisely because those people have already shown interest. We also help your list grow in a healthy way with sign-up prompts at the right moments.

Isn't this just spam?

No. We email people who have signed up, with a message that suits them, at a moment that makes sense. To the person receiving it, good email marketing feels more like a service than an advert, and that is why it works.

Email marketing.

Q: Which platform do you recommend?

That depends on your situation. We work a lot with Klaviyo for online shops, and we connect just as easily with Mailchimp, HubSpot or the system you already use. We would rather not replace what already works.

Your email list belongs to you and pays off again and again, while an ad costs you money for every click. ZAZU builds the flows that sell on their own and the campaigns you send to the right people, and we measure what each email brings in.

Not sure where to start? Answer three questions and you'll know where it makes most sense to begin.

What email marketing involves.

Email marketing consists of two things: flows that go out automatically at the right moment, and campaigns you send to a chosen group. Together they get more out of the customers and interested people you already have.

Because the list is yours, you don't depend on rising ad costs or on a platform's algorithm. Every euro you put into your list pays off again with the next email.

Flows that run on their own

The welcome series, the abandoned cart email, the win-back and the post-purchase email keep running in the background and bring in revenue.

Targeted campaigns

We match newsletters and promotions to your offer and to a segment, instead of sending one email to everyone.

Optimising for revenue per email

We measure what each flow and campaign brings in, and we optimise for revenue instead of the number of opens.

Everything about advertising with ZAZU See online shops we built

Approach

How ZAZU sets up email.

We start with the flows that pay off fastest, usually the welcome series and the abandoned cart email. Then we split your list into segments, so customers get relevant emails and you don't wear out the list. We also make sure your emails land in the inbox.

What you get