Be the answer in AI.
Answer Engine Optimization makes sure AI assistants like ChatGPT and Perplexity give your brand as the answer to your customers' questions. We structure your content so AI picks it up and cites it.
- A head start in a new channel. The overlap between Google results and what AI cites has dropped sharply; whoever gets in now builds a lasting lead.
- Citable, data-rich content. We shape your content so AI systems can easily extract it and use it as a source.
- Part of your organic strategy. AEO works best combined with SEO, so you are visible in both Google and AI.
What is AEO?
Answer Engine Optimization is about optimising your presence in AI assistants and answer engines. Where SEO is about ranking in Google, AEO is about whether AI mentions and recommends your brand when someone asks a question.
That has become important because AI answers now appear for a growing share of searches, while the sources AI cites are often not the top Google results. That opens up a separate playing field.
How we work.
We structure your content so AI can easily understand and cite it, with clear answers, concrete figures and a strong opening. We also build up your brand's authority, because AI relies on sources it considers trustworthy.
Finally, we monitor where and how you are mentioned in ChatGPT, Perplexity and Google AI Overviews, so we can adjust based on what AI actually says about you.
AI platforms we monitor
- ChatGPT
Frequently asked questions.
What is the difference between AEO and SEO?
SEO makes sure you rank well in classic search engines. AEO makes sure AI assistants give your brand as the answer. The foundation (good, trustworthy content) overlaps, but the way AI picks up and cites content differs. We do both, and let them reinforce each other.
Roughly what budget does this take?
AEO is an investment in content and authority over time, similar to SEO. The entry point can be modest as part of your organic approach; the more ambitious your goal, the more ongoing effort it takes. We work out together what fits.
How quickly can I expect results?
As with SEO, you build visibility in AI over weeks to months. It is an investment in a lead: AI will not recommend your brand overnight, but consistent work pays off over the long run.
How do you know if AI mentions my brand?
We actively monitor how AI assistants talk about your market and brand, which sources they cite, and where you are or aren't mentioned. We adjust our approach based on that.
What clients say.
B2B SaaS“Binnen een week hadden we een nieuwe site staan. Bij ons vorige bureau mochten we keurig drie weken wachten op een eerste mockup.”
E-commerce“Slimme jongens. En verrassend leuk om mee te werken. Dat krijg je niet vaak in dit vak.”
Want to be the answer AI gives?
Book a no-obligation intro call. We show you how AI currently talks about your market and how you can become part of that.
