Offline conversions back to your advertising.
We link your offline sales, phone calls and signed deals back to your online advertising. So you see which campaigns don't just generate clicks, but actual customers.
- The full picture. You see whether an online enquiry actually became a paying customer.
- Better bidding on real customers. Advertising platforms learn to bid on the leads that actually generate revenue, not on the cheapest click.
- Built smart and robust. With n8n we build the link so it keeps working, even when your CRM or process changes.
What is offline conversion tracking?
Many valuable conversions don't happen on your website: a phone call, a quote that gets signed, a deal closed in your CRM. Without that data, an advertising platform only sees the click, not the customer.
Offline conversion tracking links those final outcomes back to the advert that started them off. That way you know which campaigns actually deliver customers, not just enquiries.
Made smart with n8n.
Offline conversion tracking sounds simple, but in practice, links often break: a field that changes, a deal that gets closed slightly differently, or data that suddenly stops coming through. Then you're unknowingly steering on the wrong numbers again.
That's why we build the link smartly with n8n, a powerful automation platform. We use it to create flows that check the data is correct, catch errors, and grow along as your CRM or process changes. That way your feedback loop stays reliable, even in the long run.
Who is this relevant for?
Deals within 90 days
Especially valuable if your deals typically close within ninety days, so the feedback reaches the advertising platforms in time.
You work with a CRM
You use a CRM such as HubSpot, Teamleader or Salesforce, where you keep your leads and deals properly tracked.
Steering on quality
You want to steer on lead and deal quality, rather than as many cheap enquiries as possible.
The route from visitor to customer.
Offline conversion tracking follows a lead through your whole funnel and links the final outcome back to your advertising.
- 1Visitor
- 2Website
- 3Lead in CRM
- 4Deal won
- 5Feedback to Google
Partner · Lead Automation & Tracking
Bob van der Helm
At Zazu, Bob is the specialist in lead automation and tracking. As an ex-Googler, he knows exactly how advertising platforms learn from data, and he builds the links that get your real deals flowing back to Google and Meta. That way the advertising platforms end up steering on customer value.
Tools and CRMs we connect with
- Teamleader
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Frequently asked questions.
Roughly what budget is needed?
The setup is usually a well-defined project. It pays for itself quickly, because your advertising budget becomes much more targeted once the platforms know which leads actually become customers.
How quickly can I expect results?
The link is often live within a few weeks. After that, the advertising platforms need some time to learn from the fed-back data, after which your bids and results improve.
Does this work with my CRM?
In most cases, yes. We connect with commonly used CRMs such as HubSpot, Teamleader and Salesforce. If you work with something else, we find a suitable way to safely feed your deals back.
Can you include phone calls too?
Yes. With call tracking via AdCalls, we also link incoming calls to the right campaign, so phone leads count in your tracking too.
What if a link breaks?
That's why we build the flows smartly with n8n, with built-in checks that catch and flag errors. That way we prevent you from unknowingly steering on wrong or missing data.
What clients say.
B2B SaaS“Binnen een week hadden we een nieuwe site staan. Bij ons vorige bureau mochten we keurig drie weken wachten op een eerste mockup.”
E-commerce“Slimme jongens. En verrassend leuk om mee te werken. Dat krijg je niet vaak in dit vak.”
Also interesting: automate your whole flow from lead to deal.
We also automate the whole route from lead to quote to deal. That way you need to do less and less yourself, and your team keeps time free for customers.
Ask about the optionsWant to know which campaigns really deliver customers?
Book a no-obligation intro call. We look at your funnel and CRM and show you what offline conversion tracking delivers for you.
