You're good at running your business. We're good at marketing.
A Fractional CMO is a senior marketer who takes the lead on all of your marketing within your business, so you can focus on your customers and your team.
- Senior leadership without a fixed team. An experienced marketer takes charge of your marketing, without you having to hire a whole team.
- Accessible from €1M in revenue. Fractional means part of their time, which keeps it accessible for growing SMEs.
- Ex-Googlers with 10+ years of experience. You work with Bob or Mitchel, both certified and with broad management and marketing experience.
Time for your business to grow.
You know your product inside out and can tell your customers exactly how everything works. But marketing is its own trade, and the jungle of online advertising, AI integrations, automated processes and CRM systems only keeps getting more complex. Meanwhile you're still stuck with spreadsheets and manual lists.
A Fractional CMO is a senior marketer who takes the lead on marketing within your business. Together we dive into your goals, so your marketing is fully aligned with them, from website and email to advertising, socials and your tech stack.
Doesn't this sound rather fancy for an SME?
Fractional means someone commits part of their time to you. That's what makes it accessible for all kinds of businesses from around a million euros in annual revenue upwards. We deliberately keep the cost low, because we like to stay on as a long-term partner once everything is in place.
The right moment is when you want to break through your revenue ceiling but don't know how, when you want to sell your business within one to two years and want to realise as much business value as possible, or when you don't have your own marketing team but do spend tens of thousands of euros a month on marketing.
So who do you actually get?
At the moment we work with two certified CMOs: Bob and Mitchel. They know each other from their time at Google and each bring more than ten years of experience at management and marketing level. Based on the intake conversation, we look at who's the best fit for you and your business.
What a Fractional CMO handles for you.
Analytics
We start with a reliable foundation: the right measurement for your business model, from profit margins and returns to lead-to-sale funnels and Customer Lifetime Value.
Brand
We look at whether your brand stands the way you want it to, or whether it could use a shake-up. Often this step isn't even needed, and we'll say so honestly.
CRO
We analyse your website based on your actual traffic at scale and iterate quickly towards better landing pages with our own development team. This is an ongoing process.
Traffic
Once the foundation is in place, we drive more converting traffic to your site in a healthy way, from direct results through advertising to a long-term strategy with SEO and GEO.
Automation
We automate manual, repetitive tasks with AI, so your team can focus on making customers happy instead of admin.
Frequently asked questions.
Roughly what budget do I need?
A Fractional CMO is deliberately kept accessible for growing SMEs, typically from around a million euros in annual revenue upwards. You pay for part of a senior marketer's time, which is considerably more affordable than hiring a full-time CMO. The exact investment depends on how intensive the collaboration is, which we work out together during the intake.
How quickly can I expect results?
The first month is about the foundation: the right measurement, a thorough analysis and a clear plan. From that point we start steering, and you'll see the first improvements in your key figures. Because a CMO covers your whole marketing rather than a single channel, the biggest value sits in the months after that, once everything starts reinforcing each other.
What exactly is a Fractional CMO?
A senior marketer who takes the lead on all your marketing within your business for part of their time. Not as an external agency at a distance, but as part of your team, with responsibility for your strategy, your channels and your results.
Do I work with Bob or with Mitchel?
We decide that based on the intake, so you get the best match for your business and goals. Both are ex-Google and certified, each with more than ten years of experience at management and marketing level. So you always work with one of the founders themselves.
How soon can we start?
We deliberately take on a maximum of four clients at a time, two per CMO, to keep quality high. Because of that there's sometimes a waiting time of around three months. An intake conversation is always the first step, and that's where we plan the start together.
Am I locked into anything long-term?
We work on the basis of an intake and clear agreements. It's an intensive collaboration, so we only start if it's a good match on both sides. The goal is a longer partnership that grows from results.
What clients say.
B2B SaaS“Binnen een week hadden we een nieuwe site staan. Bij ons vorige bureau mochten we keurig drie weken wachten op een eerste mockup.”
E-commerce“Slimme jongens. En verrassend leuk om mee te werken. Dat krijg je niet vaak in dit vak.”
An intensive collaboration starts with an intake.
We take on a maximum of four clients at a time and currently have a waiting time of around three months. Book a no-obligation intro call to see if there's a match.
