Offline campaigns you can see reflected online.
Not everything happens online. We also set up offline campaigns, from out-of-home and print to radio, and link them back to your online data, so you can see what they contribute here too.
- Reach beyond the screen. Offline media build brand awareness and reach people at moments when screens don't reach them.
- Made measurable. We link offline campaigns to your online figures, so you don't have to guess what they deliver.
- Part of one funnel. Offline and online reinforce each other; we make sure they work together instead of running separately.
What are offline campaigns?
Offline campaigns cover channels such as out-of-home (billboards and bus shelters), print, radio, flyers and sponsorship. They reach a broad audience and mainly build awareness and trust in your brand.
The classic downside of offline is that it's hard to measure. We have an approach for that: we link offline campaigns to your online data, so you can actually see the impact on your traffic and conversions.
Our way of working.
We choose the offline channels that fit your target audience and goal, and make sure the message is clear and recognisable, in line with your online campaigns.
We then make the results measurable, for example with unique URLs, discount codes, and by linking spikes in your online traffic and search queries to your offline activity. That way you know whether it's worth scaling up.
What we use to make offline measurable
Frequently asked questions.
Roughly what budget does this take?
Offline campaigns usually need a bigger media budget than online, simply because placements like out-of-home and radio cost more. We mainly recommend offline once you have a solid base of online marketing in place, so you can actually cash in on the extra awareness. We work out together what's realistic.
How quickly can I expect results?
Offline works differently to a search campaign: it builds awareness that often translates into more direct traffic and search queries with some delay. Expect a longer run-up, and effects that mostly show up in the broader figures.
So how do you measure offline results?
We work with measurable elements such as unique landing pages, discount codes and QR codes, and look at the correlation between your offline activity and spikes in online traffic, branded searches and conversions. Not an exact science, but a fair picture.
Which businesses does this work for?
Offline is mainly interesting for businesses that already run well online and want to build awareness in a region or target audience. If you're still working on getting the online basics right, we'd rather start there first.
What clients say.
B2B SaaS“Binnen een week hadden we een nieuwe site staan. Bij ons vorige bureau mochten we keurig drie weken wachten op een eerste mockup.”
E-commerce“Slimme jongens. En verrassend leuk om mee te werken. Dat krijg je niet vaak in dit vak.”
Curious whether offline is right for you?
Book a no-obligation intro call. We'll take an honest look at whether offline campaigns fit your goal and budget.
