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Keeping customers warm

We know every CRM. You don't need most of them.

HubSpot, Pipedrive, Klaviyo, ActiveCampaign - we've set them all up, broken them, and fixed them again. Nine times out of ten, your CRM problem is a follow-up problem.

What you recognise

We know it well.

A six-month project to set up a customer system, and by month seven nobody keeps it up to date.

  1. A customer list with names in it and nothing else.

  2. Sales keeping track of it in their own spreadsheet.

  3. Email flows that everyone sees once and never again.

  4. No idea which ad led to which sale.

  5. A six-month implementation project that still isn't live.

Sales feeds marketing. Marketing feeds sales.

We connect what you have, we don't replace what works.

The architecture

One table. One line.

A customer who calls, a customer who emails, a customer who's still on the fence: all in the same place, for you and for us.

Choice, not religion

We pick what fits your work, not what we happen to like.

Already have something running? We connect to it. Starting fresh? We choose something that fits your team, not whatever's trending on LinkedIn.

What it delivers

For a software company: +312% in nine months.

Broader campaigns feeding more targeted search traffic, connected to customer contact that closes the loop.

How we start

First we look at what you have. Only then do we build.

Often what you have is already good enough. Sometimes only the connection is missing. We map it out before we quote.

What it delivers

Your customer contact watches. So do your ads.

A lead becomes a customer, a customer becomes an advocate, and your ads learn along the way from who actually buys.

Tools we connect.

We're not married to one CRM. We connect to what you already have, or choose something that fits how your team works.

  • Pipedrive
  • Klaviyo
  • ActiveCampaign
What now

Liever verbinden in een gesprek?

Tell us where your CRM and your ads cross paths. We'll map the connection, you decide.

Geen pitch. Geen offertedans.

Open ZAZU XP in een nieuw tabblad.
01 / 08
Book an intro call

A conversation, not a pitch.

Six questions, thirty seconds. Then Mitchel has your story in his inbox.

Or press Enter
01 / 06
Decision guide

Which way?

Four questions, thirty seconds. At the end, honest advice, no sales pitch.

Or press Enter