Your marketing agency in Utrecht, all under one roof.
ZAZU is a Utrecht agency with a team of senior marketers in the centre of the city, five minutes from Utrecht Centraal. Ads, SEO, creative, development and analytics. The people who do the work are the people you talk to.
- A senior at the wheel, in Utrecht. Every client gets a senior at the wheel. We train juniors ourselves in our own test ground, until they are senior: they practise on our own webshop, never on your account.
- Everything under one roof. Ads, SEO, creative, development and data in one team, so technique and visuals strengthen each other instead of working past each other.
- Numbers in your own account. No blackbox tracking and no long contracts. You see for yourself what every euro does, and you cancel monthly if it is not working.
A Utrecht agency with a nationwide track record.
Not an agency watching from the sidelines. We have seen the systems from the inside, and we run on them ourselves every day.
- €20M+
- managed ad budget over the past 3 years
- 100+
- accounts optimised for business owners
- 75%
- of our team worked at Google HQ
- 5 min
- walk from Utrecht Centraal
Five disciplines, one team.
Most business owners work with separate parties for ads, SEO, creative and development. That is where the coherence disappears: the ad agency points to the web builder, the web builder points to the SEO agency, and you are stuck in between.
We bring those five disciplines together in one senior team in Utrecht, so strategy, technique and visuals strengthen each other. You choose one discipline or the whole stack.
Performance Marketing
Google Ads and Meta Ads that steer on revenue and profit, not just ROAS. Tight account structure, continuous testing and fresh ad creative from our own studio.
Organic (SEO and AEO)
Get found in Google and in AI answers. Technical SEO, content and authority, aimed at searches with buying intent.
Creative Studio
Our own studio makes and tests ad creative at scale, from static images to video hooks and UGC. So you never run short of fresh ads.
Development
Fast websites, webshops and integrations that convert and are measurable. Built to scale and to track cleanly.
Marketing Analytics
Clean tracking and reporting on real business numbers. Pixel, CAPI, GA4 and server-side, so decisions rest on data instead of gut feeling.
Work we know, in your market.
Utrecht is a city of webshops, hospitality, service providers, healthcare and tech. We work in all those corners and tune the approach to what counts as a result for you: a purchase, a lead, a booking or an enquiry.
E-commerce
Webshops that want to scale up on Google Shopping and Meta, with Dynamic Product Ads and a profitable structure.
Hospitality and retail
Local businesses that want more foot traffic, bookings and name recognition.
B2B and services
Lead generation via Google Search and LinkedIn, with landing pages that convert and clean lead tracking.
Healthcare and wellbeing
Practices and clinics that want to reach new patients and clients in a proper, findable way.
Tech and SaaS
Software companies and scale-ups that want to grow predictably on paid and organic.
And more
Not sure if you fit? Tell us briefly what you do, and we will say honestly if and how we can help.
Why business owners in Utrecht choose us.
We are not an agency that hands you off to an offshore team and then only sends a monthly report. Here, senior people do the work, with a grip on the numbers and no sales talk.
We would rather tell you what we do not do. That often says more than a list of features.
- No blackbox tracking, everything measurable in your own account
- No junior on your account, a senior at the wheel
- No long contracts, cancel monthly
- No separate silos, everything under one roof in Utrecht
- No pitch and no quote dance, just an honest conversation
A real studio in the centre of Utrecht.
You will find us in the centre of Utrecht, about a five-minute walk from Utrecht Centraal. No PO box and no flex desk for show: this is where the work gets made, and you are welcome for coffee and a screen full of numbers.
Many of our clients are based in Utrecht, and we work just as much for business owners across the Netherlands. The short line stays the same, even at a distance.
- Five-minute walk from Utrecht Centraal
- Easy to reach by public transport and bike
- Short lines with the people who do the work
- Local point of contact, deployable nationwide
For business owners who want to move forward.
We prefer to work with companies that are already running and want to take the next step: more revenue from ads, better visibility in Google, or a site that actually converts. Just starting out? Then we tell you honestly whether paid advertising is the smartest euro right now, or whether something else needs to happen first.
From introduction to growth.
No months-long run-up. We start small, learn fast and scale what works.
- 1Thirty-minute introduction
- 2Plan based on your numbers
- 3We build and launch
- 4Measure, test and adjust
- 5Clear monthly reporting
Founder and your fixed point of contact
Mitchel Wubben
You do not get an account manager who transfers you around, but a senior who understands the work himself. Drop by in the centre of Utrecht or plan a call, and we will look at your account and your numbers together.
Platforms we work with every day.
Frequently asked questions.
Where is your marketing agency in Utrecht?
In the centre of Utrecht, about a five-minute walk from Utrecht Centraal. You are welcome to come by for an introduction.
Do you only work for companies from Utrecht?
No. We are based in Utrecht and work for many business owners in the city, as well as for clients across the Netherlands. The approach is the same everywhere: senior, direct and driven by numbers.
What does a marketing agency in Utrecht cost?
That depends on what you need and what it needs to deliver. We work out a scope together that fits your goals and your budget. We agree honestly on the amount during the conversation, with no surprises afterwards.
Which industries do you work for?
Among others e-commerce, hospitality and retail, B2B and services, healthcare and wellbeing, and tech and SaaS. We tune the goals and the type of campaign to what counts as a result for you.
Do you do the work yourselves or outsource it?
Ourselves. Ads, SEO, creative, development and analytics sit in one senior team under one roof. No separate freelancers or offshore team where your work disappears.
Which services can you provide?
Performance marketing (Google and Meta Ads), organic (SEO and AEO), our own creative studio, development and marketing analytics. You can deploy one discipline or the whole stack.
How fast can we start?
Usually within about two weeks after the introduction, depending on access to your accounts, the tracking and the first creative package.
Am I locked into a long contract?
No. We work with monthly cancellation, no lock-in and no hidden fees. We want to stay because it works, not because a contract holds you in place.
How do you report?
On real business numbers in your own account: revenue, profit and cost per result across the whole account, not just isolated ROAS. Plus what we did and why. No blackbox.
Can I visit the office?
Certainly. We are five minutes from Utrecht Centraal and easy to reach by public transport and bike. Plan a thirty-minute call, and we will look at your situation together.
Want to know who is at the table first?
Read who makes up ZAZU, how we work from Utrecht, and why you speak directly with the people who do the work.
About ZAZUCoffee in the centre of Utrecht?
Book a no-obligation, thirty-minute introduction. You tell us what is going on, we tell you honestly whether and how we can help. No pitch, no quote dance.
