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Email marketing that brings customers back.

Email is still one of the most profitable channels there is, because you are talking to people who already know you. We set up flows and campaigns that get more out of the list you already have.

  • Your own audience. Unlike advertising, you do not pay per contact moment: your email list is yours and pays off again and again.
  • Flows that sell themselves. Welcome, win-back and upsell sequences run automatically and bring in revenue while you are busy with other things.
  • Steering on revenue per email. We measure what every flow and campaign delivers and optimise for revenue, not open rates.
See what we do
Zazu mascot for email marketing
What it is

What is email marketing?

Email marketing comes down to two things: automated flows that trigger at the right moment, and campaigns you send to the right people. Together they make sure you get the most out of the customers and prospects you already have.

Because you own your list, you are not dependent on rising advertising costs or platform algorithms. Every euro you invest in your list can be cashed in again and again.

Our approach

Our way of working.

Automated flows

From welcome series and abandoned cart to win-back and post-purchase: we build the flows that generate revenue continuously in the background.

Campaigns

Targeted newsletters and promotions tuned to your offer and the right segment, instead of one email to everyone.

Segmentation and data

We split your list up smartly, so customers get relevant emails and you do not burn out your whole list.

Deliverability

We make sure your emails actually land in the inbox, with a clean, well set up sending reputation.

Platforms we work with

  • Klaviyo

Frequently asked questions.

Roughly what budget does this take?

Email marketing mainly asks for an investment in setup and ongoing work, plus the cost of your email platform (which grows with your list size). The entry point is relatively low, and because you are talking to people who already know you, the return per euro is often high. We work out together a setup that fits your list and ambition.

How quickly can I expect results?

The first automated flows, such as a welcome series or an abandoned cart email, are often live within a few weeks and generate extra revenue straight away. Campaigns deliver results as soon as they are sent: the real growth sits in refining flows and segmentation month on month.

Do I have enough email addresses?

Even with a smaller list there is often more to get out of it than you would think, precisely because those people have already shown interest. We also help you grow your list in a healthy way with the right opt-ins, without buying addresses.

Which platform do you recommend?

That depends on your situation. We work a lot with Klaviyo for e-commerce, but connect just as easily with Mailchimp, HubSpot or your existing system. We would rather not replace what is already working.

Is this not just spam?

No. We send relevant emails to people who signed up, at the right moment. Good email marketing feels more like service than advertising to the recipient, and that is exactly why it works.

What clients say.

B2B SaaS

“Binnen een week hadden we een nieuwe site staan. Bij ons vorige bureau mochten we keurig drie weken wachten op een eerste mockup.”

Marketing Lead, Nederlands SaaS-bedrijf
E-commerce

“Slimme jongens. En verrassend leuk om mee te werken. Dat krijg je niet vaak in dit vak.”

Founder, DTC merk

Want to get more out of your existing customers?

Book a no-obligation intro call. We look at your current email approach and show you where revenue is being left on the table.

Open ZAZU XP in een nieuw tabblad.
01 / 08
Book an intro call

A conversation, not a pitch.

Six questions, thirty seconds. Then Mitchel has your story in his inbox.

Or press Enter
01 / 06
Decision guide

Which way?

Four questions, thirty seconds. At the end, honest advice, no sales pitch.

Or press Enter