Zazu Digital B.V. is a marketing agency from Utrecht.
ZAZU, in full Zazu Digital B.V., helps business owners with advertising, customer contact and CRM, automation and custom build. Our team works from Hooghiemstraplein 77 in Utrecht; whoever you talk to is also whoever does the work.
The company was founded in 2023 by Mitchel Wubben as a freelance label, shortly after he decided to go travelling following three intensive years at Google as Start-up Lead for Africa. The first clients appeared along the way, from the back seat of a Land Cruiser that happened to be called Zazu too.
That exact way of working still forms the basis of the company, because we do what's needed and focus on what it delivers for you. We don't believe in endless meetings or slide decks no one reads, and we work without unnecessary layers of account managers. Instead, we work fast, efficiently and in confidence, directly with the business owner.
See what we do for business owners, what results that shows in our work, or get in touch. Want that on a structural basis, without a one-off assignment: with thinking along, a senior has a permanent seat at the table and helps think through what actually matters that quarter.
From a travel blog, we grew into an agency with a permanent team in Utrecht.
In four years, there have been four milestones. Below you can read how Zazu grew from a handful of loose clients on a campsite to a permanent team on the Hooghiemstraplein. What that delivers today is on the work page.
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2023Ambassadors of Freedom
We left for Africa on a one-way ticket, with no plan. Along the way, from the figurative back seat of the Land Cruiser, the first clients of Zazu Digital appeared. Some were former Google clients asking for advice, others were fellow overlanders we met at a campsite in Mozambique.
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2024Zazu Digital as a sole trader
After fifteen months on the road, it was time to focus, and Zazu Digital became the new label. Ex-Googler and former colleague Bob van der Helm joined and became key to growing our tech stack and expanding further to new clients.
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2025Zazu Digital BV
Douwe Kruyt made the move from Google to Zazu and brought a wealth of e-commerce experience with him. That same year, after two and a half years, Zazu finally got a permanent home, with its own office on the Hooghiemstraplein in Utrecht.
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2026Zazu.nl
Stefan joined as our first developer and Zazu Digital became Zazu, with zazu.nl in the Netherlands and zazu.agency internationally. The new website marks a mature phase for the company, with a clear range of services and a growing team of specialists.
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NowAnd the next chapters are being written.
The team is growing, and the range of services grows with it. Whatever comes next, you'll read it here first.
Landed in Utrecht
- Our own office on the Hooghiemstraplein.
- Five people, all reachable directly by email.
- The same approach as on the road: do what's needed.
This is the Zazu team.
At Zazu, the person you talk to is also the person doing your work. No account managers in between: every client has a senior in the driver's seat, someone you can email directly and who replies within three working hours. See the full team.
Founder · Strategy
Mitchel WubbenFounder. Works on your numbers every day. Ex-Google.
Partner · Automation
Bob van der Helm
20+ years of experience. Lead gen and automation specialist. Ex-Google and ABN AMRO.
Partner · Retail
Douwe Kruyt
Responsible for our large retailers. Ex-Google and Upfront.
Tech Lead
Stefan Koop
Builds everything you're looking at. Directs a team of AI agents.
Junior Growth Marketeer
Teun Ackermans
The voice to the client. Intake follow-up and Ads support.
Now that you know who we are.
Book thirty minutes right away. An open conversation, no pitch: you tell us where you're stuck, we tell you what we'd do. Want to see what we build first? That's on our work and with the tools we run ourselves, LeadFinder and ReviewHub.