Advertising on Meta with creatives that actually convert.
Meta comes down to two things: reaching the right audience and convincing them with strong creatives. The first is technique, the second is craft. We do both, with our own AI-driven studio.
- Creatives at scale. Our own AI studio makes, tests and optimises ads continuously, so you never run short of fresh creatives.
- Strategy and creative under one roof. We combine campaign structure and creatives in one place, so technique and imagery reinforce each other.
- Steering on revenue, not on ROAS. We report on real business figures, with the same senior approach we apply to every account.
ZAZU Studio: our own AI-driven creative department.
Most agencies outsource your creative work to freelancers or stock platforms. We do not. ZAZU Studio is our own creative department, powered by AI and built on what works in your market. We generate, test and optimise ad creatives at scale.
Data-driven briefing
We analyse your audience, your competitors and the best-performing ads in your niche.
AI-generated concepts
From that briefing we generate dozens of creative variants, from static images to video hooks and from UGC-style to product-focused.
Fast testing
We run multiple variants at once in your campaigns. The winner gets scaled up, the losers get replaced. Every week again.
Continuous optimisation
ZAZU Studio learns from every campaign which hooks, colours and formats work in your market, and keeps building on that knowledge.
We also manage your entire Meta Ads account.
Alongside the creative studio, we take care of your entire Meta account, from campaign structure to budget allocation and from retargeting to lookalike audiences. We steer on what matters: revenue and profit for your business, with the same senior approach we apply to every account.
- Campaign strategy and account structure
- Audience research and audience building
- Dynamic Product Ads for e-commerce
- Retargeting funnels that convert
- Reporting on real business figures, not just ROAS
Who does Meta work best for?
Meta is especially powerful for e-commerce, D2C brands and businesses with visual products or services. Whether you are just starting out advertising on Meta or already spending hundreds of thousands a month, we make sure every euro works harder.
Partners and platforms for this service
Frequently asked questions.
Roughly what budget is needed?
Meta needs a bit more breathing room than search campaigns, because the algorithm needs budget to learn and because we test multiple creatives against each other. In practice we usually work from around 1,000 to 1,500 euros in media budget per month, so there is enough data to steer on. For larger e-commerce accounts that scales up accordingly. We work out a realistic starting budget together.
How quickly can I expect results?
You usually see the first results within two to four weeks, once the algorithm is out of the learning phase and it becomes clear which creatives land. The real gains come afterwards, from continuously testing and refreshing creatives, so returns keep improving month on month instead of being fixed after the first week.
Do you make the ads yourselves?
Yes. With ZAZU Studio, our own AI-driven creative department, we make, test and optimise the creatives ourselves, from static images to video hooks. We build a continuous stream of creatives that learns from what works in your market.
Does Meta work if I do not have a webshop?
Definitely. Meta is strong for e-commerce, but works just as well for service providers, local businesses and brands with a visual story. We match the goals and campaign type to what counts as a result for you, whether that is a purchase, a lead or an enquiry.
How often do new creatives come out?
Usually weekly. Creatives wear out faster on Meta than on other channels, so by constantly refreshing and testing we prevent ad fatigue and keep the cost per result low. That is exactly why we built ZAZU Studio.
Do you steer on ROAS or on profit?
We look at ROAS, but ultimately steer on revenue and profit. A great ROAS that does not deliver profit at the bottom line has little value. By linking ads to your real figures, you know what a campaign actually contributes.
What clients say.
B2B SaaS“Binnen een week hadden we een nieuwe site staan. Bij ons vorige bureau mochten we keurig drie weken wachten op een eerste mockup.”
E-commerce“Slimme jongens. En verrassend leuk om mee te werken. Dat krijg je niet vaak in dit vak.”
Want every euro on Meta to work harder?
Book a no-obligation intro call. We look at your current campaigns and creatives and show you what is possible.
