Tracking that holds up, as your foundation.
A measurement setup that holds up is the foundation under every decision you make after that. We make sure your conversions and events are measured reliably, even in a world of privacy legislation and cookie restrictions.
- A reliable foundation. Without accurate measurement you steer blind; we lay the foundation under all your marketing.
- Server-side and privacy-proof. We measure in a way that holds up against cookie restrictions and complies with the rules.
- Steering on real data. With reliable numbers we can optimise for what actually works, instead of on polluted data.
Why tracking is the foundation.
Everything we do after this, from advertising to optimising, leans on reliable data. If your measurement is off, you steer on the wrong numbers and quietly throw money away.
Privacy legislation, cookie banners and browser restrictions have made accurate measurement harder. That is why we set up tracking in a way that still holds up in 2026.
How we work.
We rebuild your measurement from scratch or overhaul it thoroughly: a clean GA4 setup, conversions that are accurate, and server-side tracking where needed so you lose less data to cookie restrictions.
Alongside that we set up consent handling properly, so you comply with the rules and still keep as much usable data as possible to steer on.
Tools we work with
- Stape
- Cookiebot
Frequently asked questions.
Roughly what budget do I need?
A good measurement setup is usually a defined project with a limited, one-off investment, sometimes with maintenance afterwards. It pays for itself quickly, because your ad budget becomes far more effective once you steer on accurate data.
How quickly can I expect results?
A new or cleaned-up measurement setup is often in place within a few weeks. The immediate result is confidence in your numbers; the real return shows up afterwards because all your campaigns become easier to steer.
Will this also make me compliant with privacy legislation?
We watch that closely. We set up your tracking and consent so that you comply with the rules, while keeping as much usable, anonymised data as possible.
What is server-side tracking?
With server-side tracking, measurement runs through your own server instead of only through the browser. That means you lose less data to cookie restrictions and ad blockers, and your measurement becomes more reliable.
What clients say.
B2B SaaS“Binnen een week hadden we een nieuwe site staan. Bij ons vorige bureau mochten we keurig drie weken wachten op een eerste mockup.”
E-commerce“Slimme jongens. En verrassend leuk om mee te werken. Dat krijg je niet vaak in dit vak.”
Not sure your numbers are actually accurate?
Book a no-obligation intro call. We check your current measurement and show you where your data is leaking.
