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Sell via marketplaces.

Bol, Amazon and Kaufland are the fastest route to new customers for many brands. We run our own brands on marketplaces and set yours up just as deliberately. We see the most return with ecommerce brands from around one million euros in revenue upwards.

  • We do it ourselves. We run our own brands on marketplaces. We feel every day what it's like to manage customer support, buy in stock and steer cash flow.
  • We steer on profit, not on revenue. We factor in commissions, returns and margins per channel and steer on what's left at the bottom line.
  • Findable and advertised. From optimised listings to Sponsored Products: we make sure your products get seen and bought.
See what we do
Zazu mascot for selling via marketplaces

Marketplaces are in our DNA.

We built our own brands on marketplaces, from zero to multi-million revenue, and scaled across Europe. So we don't do this from the sidelines, but ourselves, every day.

€2M+
own revenue built on marketplaces in 1.5 years
30+
brands built on Amazon
32+
countries in Europe we scaled into
10.000+
own SKUs we run ourselves
What it is

Selling via marketplaces.

Marketplaces like Bol, Amazon and Kaufland are the fastest route to new customers for many brands. The demand is already there; you just need to show up the right way. A large share of all online purchases now starts on a marketplace rather than on Google. Whoever has a strong position there captures revenue that would otherwise go to a competitor.

We know what we are talking about, because we do it ourselves. We run our own brands on marketplaces and feel every day what it's like to manage customer support, buy in stock and steer cash flow. We put that experience, plus inside knowledge from Amazon, to work for you.

Platforms

Bol, Amazon, Kaufland and more.

Bol.com

The largest platform in the Benelux, with a relatively low barrier to entry. Ideal for getting visible and making sales quickly.

Amazon (EU)

Access to the whole of Europe through a single platform. Higher requirements and more competition, but enormous scale. We build the right structure and content per market: a channel for the long term.

Kaufland

A fast-growing marketplace with still relatively little competition. Getting in early delivers visibility that's harder to get elsewhere.

And every other marketplace

Also selling via eBay, Otto, Zalando, Amazon outside the EU or another marketplace? We'll set that up just as deliberately for you.

How we grow you

How we make you grow.

Brand Store and A+ content

Your own brand page within the platform that shows your story and range. We use it as a sales engine, not as a digital business card.

Listings that convert

Titles, bullets, imagery and content that convince both the algorithm and the buyer. Tailored per platform and per market.

Marketplace SEO and long tail

We build on real search behaviour, with a focus on long-tail keywords with high purchase intent. Better findability, organically and in advertising.

Hero products as a growth accelerator

We determine which products have the best chance and build distinctive content around them. Those hero products pull the rest of your range along with them.

Reviews that build trust

On marketplaces, reviews are often decisive. We set up a structure to consistently collect honest, relevant reviews.

FBA and fulfilment

Fast, reliable delivery weighs heavily in your ranking and conversion. We set up your fulfilment so it works for you, not against you.

Profitable advertising

Sponsored Products and bids that we steer on a pre-agreed ROAS and on profit, not on plain revenue.

Feed, benchmarks and adjusting

One central feed for products, prices and stock, concrete quarterly targets and monthly reporting. We test continuously and adjust.

How we roll it out.

You set up marketplaces in phases. We start where the barrier is lowest and build out from there, with compliance in order.

  1. 1Fulfilment and account onboarding
  2. 2Live on Bol.com
  3. 3VAT, WEEE and BattG registration for the EU
  4. 4Expansion to Amazon and Kaufland
  5. 5Ongoing selection and price optimisation
Douwe Kruyt

Partner · Retail

Douwe Kruyt

Douwe is responsible for our large retailers and works on the marketplaces himself: he has the listings, advertising and figures in his own hands.

Platforms we work with

  • Bol.com
  • Amazon
  • Channable
  • ProfitMetrics

Frequently asked questions.

Which marketplace suits me?

That depends on your product, your margins and your ambition. Bol is strong in the Benelux and has a low barrier to entry, Amazon opens up the whole of Europe but asks more of you, and Kaufland offers growth with relatively little competition. You often start on one channel and we expand from there. Together we work out where your range comes into its own best.

Which businesses does this work best for?

We see the most return with ecommerce brands from around one million euros in revenue per year. At that point there's enough range, margin and volume to make growth on marketplaces genuinely pay off and to earn back the investment in listings, content and advertising.

Can you also arrange VAT and compliance registration in other countries?

Yes. Selling in Germany, for example, requires a VAT registration and, depending on your product, WEEE and BattG registration. We arrange and monitor that, so you can scale up without surprises. Registration costs run separately and we discuss those upfront.

What does it cost?

Our pricing is always fully bespoke. What it costs depends on the scope, how much groundwork has already been done and what your range and ambition look like. That's why we work out a fitting proposal per situation. Request a quote for an indication; then we look at your situation together and put together a fair proposal.

Do I need my own webshop for this?

No. Marketplaces work perfectly well alongside or even without your own webshop. Many brands use them precisely to grow without first investing heavily in their own traffic. If you do have a webshop, we make sure the channels reinforce each other.

How quickly can I start selling?

Once your account and feed are set up, you can often go live on Bol within a few weeks. Expansion to Amazon and Kaufland follows in phases, partly depending on the registrations required. The first sales usually follow quickly; the real growth is in improving listings, advertising and range month after month.

What clients say.

B2B SaaS

“Binnen een week hadden we een nieuwe site staan. Bij ons vorige bureau mochten we keurig drie weken wachten op een eerste mockup.”

Marketing Lead, Nederlands SaaS-bedrijf
E-commerce

“Slimme jongens. En verrassend leuk om mee te werken. Dat krijg je niet vaak in dit vak.”

Founder, DTC merk

Ready to sell via marketplaces?

Book a no-obligation intro call. We'll look at your range and margins and show you where the profit is on Bol, Amazon and Kaufland.

Open ZAZU XP in een nieuw tabblad.
01 / 08
Book an intro call

A conversation, not a pitch.

Six questions, thirty seconds. Then Mitchel has your story in his inbox.

Or press Enter
01 / 06
Decision guide

Which way?

Four questions, thirty seconds. At the end, honest advice, no sales pitch.

Or press Enter