Be visible within AI.
More and more people search and buy through AI assistants instead of the search bar. Being visible and advertising within those AI environments is the new playing field, and we help you get there as one of the first.
- Early to a new channel. Whoever secures a position in AI answers now builds a lead that's hard to catch up on later.
- Found and recommended. We don't just make sure you're visible, but that AI actively recommends your brand as the answer.
- Ex-Googlers who read formats fast. We track developments closely and deploy new ad formats as soon as they pay off.
What is AI advertising?
A growing share of searches is answered by AI assistants such as ChatGPT, Google AI Overviews and Perplexity. People get a direct answer there, often with recommended brands and products, instead of a list of blue links.
Advertising within AI is still in its infancy, but the first formats are coming soon. On top of that, there's already a lot to gain right now by making sure AI mentions your brand as the answer on its own.
Our way of working.
First, we make sure you're organically visible in AI answers, by structuring your content so assistants can easily pick it up and cite it. That way you benefit immediately, even before paid formats become widely available.
At the same time, we keep a close eye on the new advertising options within AI, so we can step in for you as soon as it pays off. That way you stay ahead instead of playing catch-up.
Platforms we're anticipating
- OpenAI
- Microsoft Advertising
Frequently asked questions.
Can you already advertise in ChatGPT?
The paid advertising formats within AI assistants are still very much in development. What you can do already is make sure AI recommends your brand on its own through smart content (AEO). As soon as real ad placements become available, we're ready to step in.
Roughly what budget does this take?
Because this channel is still young, we start small and focused. The current investment is mainly in optimising your visibility in AI; we add paid placements as soon as they pay off. We deliberately keep the risk limited.
How quickly can I expect results?
You build visibility in AI answers over weeks to months, similar to SEO. It's an investment in a lead, not a switch you flip today and cash in tomorrow.
Isn't this way too early?
For some companies, yes; for others, not at all. The nice part is that the basics (making sure AI cites you) already deliver value now and prepare you for what's coming. We're honest about what does and doesn't make sense for your situation.
What clients say.
B2B SaaS“Binnen een week hadden we een nieuwe site staan. Bij ons vorige bureau mochten we keurig drie weken wachten op een eerste mockup.”
E-commerce“Slimme jongens. En verrassend leuk om mee te werken. Dat krijg je niet vaak in dit vak.”
Want to lead the way in AI visibility?
Book a no-obligation intro call. We'll show you how AI currently talks about your market and where your opportunities lie.
