Advertising on Bing.
Microsoft Advertising reaches an affluent audience that many advertisers overlook, often at lower click costs than Google. We set up your campaigns here too, so you gain extra profitable reach without much added effort.
- Lower costs, an affluent audience. Competition on the Microsoft network is lower and the audience tends to be older and more business-minded, which means sharper click prices and strong conversion.
- No duplicate work. We smartly reuse your existing Google structure and learning data for Bing, so setting up an extra channel costs little extra time.
- Ex-Googlers who steer on profit. On Bing too, we measure on revenue and profit rather than clicks, with the same senior approach we apply to every account.
What is advertising on Bing?
Advertising on Bing runs through Microsoft Advertising, the ad platform behind Bing, the Edge browser, Yahoo and MSN. Your ads appear to people searching, at the exact moment they're looking for what you offer.
Many business owners overlook this network, even though it reaches a serious, affluent audience in the Netherlands. Precisely because fewer advertisers are active there, click prices are often lower than on Google, while the quality of traffic stays high.
Our way of working.
We rarely start from scratch. You probably already have campaigns running on Google, and we use that structure and learning data as the basis for Microsoft Advertising. That way you add an extra channel without duplicating the work.
Next, we tune the campaigns to the character of the Microsoft network, because the audience and search intent differ from Google. We connect everything to your sales, so we steer on revenue and profit rather than bare clicks.
That way Bing becomes a profitable addition that extends your reach and lowers your cost per customer, instead of a separate channel that only costs time.
Partners and platforms for this service
- Microsoft Advertising
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Frequently asked questions.
Roughly what budget do I need?
There's no hard minimum. Because click prices on the Microsoft network are often lower than on Google, you can test meaningfully with just a few hundred euros a month. More important than the amount is having enough budget to gather sufficient data within a reasonable time, so we can steer on what performs. We work out together a figure that fits your market and your goals.
How quickly can I expect results?
Search campaigns often deliver the first clicks and enquiries within a few weeks, because you're reaching people who are actively searching at that moment. We use the first few weeks mainly to gather data and adjust; after that, returns become more stable. Allow around two months to get a reliable picture of what the channel delivers structurally.
Is Bing even big enough to advertise on?
In the Netherlands, the Microsoft network is smaller than Google, but it still reaches a serious, affluent audience through Bing, Edge, Yahoo and MSN. Because fewer advertisers are active there, you often get profitable reach at lower click prices. We rarely see it as a replacement for Google, but as a valuable addition.
Do I need to rebuild my Google campaigns for Bing?
No. We import your existing Google structure and learning data and adapt it for the Microsoft network. That way setup costs little extra time and you benefit straight away from what already works, instead of starting from scratch.
Which businesses does advertising on Bing work best for?
Businesses with a somewhat older, more business-minded or more affluent audience tend to perform strongly on Bing. But for almost any advertiser already active on Google, it's a profitable addition we can test with limited risk.
What if it doesn't turn out to be profitable?
Then we say so honestly. We treat Bing as a limited-risk test alongside your existing channels. If it doesn't deliver enough after a fair testing period, we scale it back rather than keep spending. We never make the story look better than it is.
What clients say.
B2B SaaS“Binnen een week hadden we een nieuwe site staan. Bij ons vorige bureau mochten we keurig drie weken wachten op een eerste mockup.”
E-commerce“Slimme jongens. En verrassend leuk om mee te werken. Dat krijg je niet vaak in dit vak.”
Want profitable extra reach through Bing?
Book a no-obligation intro call. We'll look at your current campaigns and show you what Microsoft Advertising can add for you.
