Steer on customer value across the whole relationship.
We give you clear insight into what a customer is worth across the whole relationship, so you know what you can really afford to spend to grow. Ideal for subscriptions and products with repeat purchases.
- Beyond the first purchase. The real value of a customer is often in the repeat purchases, not in the first order.
- Better acquisition decisions. Once you know what a customer is worth over time, you know what you can afford to pay to win one.
- Steering on CLV. Advertising platforms optimise for the customers who stay longest and deliver the most.
What is customer lifetime tracking?
Customer Lifetime Value is the total value a customer generates for as long as they stay a customer. For subscriptions and products with repeat purchases, that's far more relevant than the value of that one first purchase.
Without this insight, you steer on acquisition costs that look too low to be profitable, while your competitor, who does steer on customer value, simply outbids you.
Our way of working.
We show you what a customer is worth across the whole relationship, and feed that value back into your advertising. That way you see which search terms and campaigns bring in loyal, returning customers.
Based on that, we steer not on the cheapest first purchase, but on the customers who deliver the most over time, so you keep growing in a healthy way.
Platforms we work with
Frequently asked questions.
Roughly what budget do I need?
The setup is a defined project, often combined with your existing tracking and data. The investment pays for itself because your acquisition decisions get sharper and you stop bidding below what you could actually afford.
How quickly can I expect results?
The basic insights are usually available within a few weeks. Because customer value builds up over time, the picture gets more accurate as more data comes in, and so does your steering.
Which businesses benefit most from this?
Mainly for subscription models, e-commerce with repeat purchases, and sectors with high click prices, where the profit only shows up in the second or third purchase.
Is this the same as profit tracking?
They complement each other. Profit tracking looks at the profit per order; lifetime tracking looks at the value of a customer across the whole relationship. Together they give you the full picture.
What clients say.
B2B SaaS“Binnen een week hadden we een nieuwe site staan. Bij ons vorige bureau mochten we keurig drie weken wachten op een eerste mockup.”
E-commerce“Slimme jongens. En verrassend leuk om mee te werken. Dat krijg je niet vaak in dit vak.”
Want to grow on customer value instead of one-off sales?
Book a no-obligation intro call. We'll show you how steering on CLV makes your growth healthier.
