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In retail, it's not your revenue that counts, but what you keep of it.

Most webshops still steer their ads on revenue or ROAS. But revenue says nothing if your margins, returns and repeat purchases aren't factored in. We steer on profit.

Revenue is easy. Profit is the real game.

In e-commerce, ad costs rise faster than inflation, and your competitor is bidding on the same keywords. The difference comes from steering sharper. We integrate your profit margins, returns and customer value into your bidding strategy, so Google optimises for what you actually keep instead of bare revenue.

How we help you grow.

Not every product and not every order is equally profitable, and in some sectors up to eighty percent gets returned. Factoring in those numbers finally shows you what a campaign really delivers. For products customers keep coming back for, we also steer on value across the whole customer relationship, not just that one first purchase.

We work with your existing platform, whether that's Shopify, Lightspeed or Magento, and build a campaign structure that gives you grip instead of handing you over to a black box.

Want to steer on profit instead of revenue?

Book an intro call, and we'll look at your webshop and show you where profit is being left on the table. No slides, just honest advice.

Book an intro call
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01 / 08
Book an intro call

A conversation, not a pitch.

Six questions, thirty seconds. Then Mitchel has your story in his inbox.

Or press Enter
01 / 06
Decision guide

Which way?

Four questions, thirty seconds. At the end, honest advice, no sales pitch.

Or press Enter