Google Ads for e-commerce.
Online shops don't grow by steering on revenue, but on profit. We build your Google Ads on POAS, with your margins and returns factored in, and an in-house Performance Max structure.
- Steer on profit (POAS). With margins and returns factored in, you steer on what you actually keep, not on bare revenue.
- An in-house Performance Max structure. Our self-developed PMax approach performs 30 to 50% better in practice than the standard setup.
- Google, Meta and Shopify under one roof. Combining channels with your shop data delivers more than either does alone.
Ex-Google knowledge, put to work on your margins.
We've seen the auction from the inside at Google. Now we put that knowledge to work steering on POAS, not bare revenue.
- €20M+
- ad budget managed over the past 3 years
- 20+
- countries where we've run campaigns
- 75%
- of our team worked at Google's head office
- 100+
- accounts converted to the Hagakure method
First the basics, then the detail.
For an ecommerce account we lay the same foundation as always: we start with your business goals, set up privacy-proof tracking with your margins and returns processed into the data, and build the structure using the Hagakure method with our own Performance Max architecture. Only then do we fill in how we steer on POAS instead of bare revenue.
Our approach for e-commerce.
POAS instead of ROAS
We factor in your margins and returns, so the algorithms optimise for profit per order. With POAS, break-even is always 1; anything above that is profit.
Returns and attribution
We factor returns into your numbers and use a fair attribution model across Google and Meta, so you know which channel really contributes.
An in-house Performance Max structure
We've developed our own PMax architecture that gives you grip on your campaigns and performs 30 to 50% better in practice than the standard approach.
Labelizer for product groups
We split your products smartly into groups, so Google bids high on your profitable products and low on the rest, instead of averaging everything out.
Google, Meta and Shopify together
Because ads, channels and your shop data come together with us, they reinforce each other instead of working in isolation.
Partners and platforms for this approach
Frequently asked questions.
Roughly what budget is needed?
For ecommerce we typically start from an ad budget that gives Performance Max enough data to learn from. The exact amount depends on your range and margins. We work out together what's realistic.
How quickly can I expect results?
You often see the first shifts within a few weeks. Because we steer on profit, the algorithms need some time to learn from your margin and returns data, after which returns keep improving.
What is POAS?
POAS stands for Profit on Ad Spend. Instead of revenue, you divide your gross profit by your ad spend, with all costs and returns factored in. That shows you what a campaign actually delivers.
What makes your Performance Max structure different?
We built our own architecture around Performance Max, with product groups and profit-based steering. In practice that delivers 30 to 50% better results.
Does this work with my online shop?
In most cases, yes. We work a lot with Shopify, but connect with other platforms too, as long as your margin and product data are available.
What clients say.
B2B SaaS“Binnen een week hadden we een nieuwe site staan. Bij ons vorige bureau mochten we keurig drie weken wachten op een eerste mockup.”
E-commerce“Slimme jongens. En verrassend leuk om mee te werken. Dat krijg je niet vaak in dit vak.”
A different type of business?
Our approach differs per type of business. See the other Google Ads approaches, or go back to the overview with our philosophy and track record.
See all Google Ads approachesWant to steer on profit instead of revenue?
Book a no-obligation intro call. We'll look at your margins, returns and Performance Max structure, and tell you honestly where the profit is.
