What kind of business do you have?
Pick your type of business, and we'll show you exactly how we approach Google Ads for you. The foundation is the same everywhere; the details differ per type.
Lead generation
For services and B2B: more and better leads, with offline conversions and call tracking.
See the approachE-commerce
Steering on profit with POAS, returns and an in-house Performance Max structure.
See the approachSubscription
Everything revolves around Customer Lifetime Value, churn reduction and CLV feedback.
See the approachMobile App
iOS and Android, mobile-only creatives and steering on in-app actions, not just downloads.
See the approachNot an agency watching Google from the sidelines.
We worked there, saw the systems from the inside and co-developed the methods. You feel that difference in every account.
- €20M+
- ad budget managed over the past 3 years
- 20+
- countries where we ran campaigns
- 75%
- of our team worked at Google HQ
- 100+
- accounts converted to the Hagakure method
The foundation of a good Google Ads account.
Whatever type of business you have, these three things underpin every account we run. Only after that comes the detail per type.
Understanding your business goals
A good account doesn't start with keywords, it starts with the question of what profit means for you. Only once we understand your goals, margins and sales process do we set up campaigns that steer towards them.
A rock-solid tracking foundation
Without accurate measurement you're steering blind. We build a privacy-proof foundation with every relevant conversion action, measured properly across mobile and desktop, so the algorithms learn from data that actually holds up.
A structure that scales with you
We build your account on the Hagakure method: a structure that gives the algorithms enough data per component and grows along with your account instead of stalling out.
The Hagakure method, from the source.
Hagakure is the most widely used account structure worldwide for machine-learning-driven advertising. Instead of hundreds of small, fragmented campaigns, Hagakure bundles your keywords so the algorithms get enough data per component to actually learn and optimise. The result is an account that performs more consistently and scales instead of stalling out.
Our founder Mitchel co-developed this method during his time at Google. Thousands of accounts worldwide switched from the old SKAG structure to Hagakure. In the years since, we've developed the method further ourselves, specifically for lead generation, e-commerce and subscription models.
That means your account is built on the method we helped shape ourselves and have been refining in practice for years.
Platforms we work in every day.
We use the same tools Google itself uses to assess accounts, on yours.
Curious what we could do for your account?
Book a no-obligation intro call. We'll look at your current account and goals, and tell you honestly where the gains are.