Google Ads for lead generation.
For service businesses and B2B, it's not about getting as many clicks as possible, but about leads that actually become customers. We build your account so you steer on lead quality.
- Not all leads are equal. We teach the algorithms the difference between a valuable enquiry and an empty lead.
- Strong in expensive, thin markets. Even with high click prices and low lead volumes, we get the most out of limited data.
- Ex-Googlers on your account. Senior operators who know lead generation from the inside.
Ex-Google knowledge, put to work on lead quality.
We've seen the auction from the inside at Google. Now we put that knowledge to work steering on qualified leads, not the number of forms.
- €20M+
- ad budget managed over the past 3 years
- 20+
- countries where we've run campaigns
- 75%
- of our team worked at Google's head office
- 100+
- accounts converted to the Hagakure method
The basics first, then the detail.
For a lead generation account we lay the same foundation as always: we start from your business goals, set up a privacy-proof tracking foundation with your CRM and offline conversions connected, and build the structure using the Hagakure method. Only after that do we work out how to steer on lead quality instead of the number of forms.
Our approach to lead generation.
Every lead is different
Not every enquiry is worth the same. We feed back which leads actually became customers, so Google learns to bid on quality instead of the number of forms.
Smart in expensive markets
In markets with high click prices and few leads, there's little data to test with. We build the structure and measurement so we can still optimise reliably.
Importing offline conversions
By feeding the outcomes from your CRM back in, you steer on deal quality, not just enquiries.
AdCalls for call tracking
We connect AdCalls so you understand which campaigns generate calls, and what kind of calls those are.
Partners and platforms for this approach
Frequently asked questions.
Roughly what budget do I need?
For lead generation, it depends heavily on your market and click prices. In expensive niches you need more budget to gather enough data. We work out a realistic starting budget together that lets us steer reliably.
How quickly can I expect results?
The first leads often come in within a few weeks. Steering on lead quality takes a bit longer, because the algorithms need time to learn from the deal data fed back in. Allow a month or two for a stable picture.
What if I only get a few leads a month?
That's exactly when structure and measurement matter most. We build the account so we can still optimise reliably with limited data, and use offline conversions to steer the algorithms.
How do you measure lead quality?
By connecting your CRM and phone system, we can see whether an enquiry became a qualified lead or a signed deal, and steer on that.
What clients say.
B2B SaaS“Binnen een week hadden we een nieuwe site staan. Bij ons vorige bureau mochten we keurig drie weken wachten op een eerste mockup.”
E-commerce“Slimme jongens. En verrassend leuk om mee te werken. Dat krijg je niet vaak in dit vak.”
A different type of business?
Our approach differs per type of business. See the other Google Ads approaches, or head back to the overview with our philosophy and track record.
See all Google Ads approachesWant leads that actually become customers?
Book a no-obligation intro call. We'll look at your lead quality, your CRM connection and your deal data, and tell you honestly where the gains are.
