Google Ads for mobile apps.
An app campaign isn't about getting as many downloads as possible, but about users who actually do something in your app. We steer on in-app actions, on both iOS and Android.
- Both iOS and Android. Both platforms need their own approach to measurement and privacy; we set both up properly.
- Mobile-only creatives. Ads made for the mobile screen, not repurposed from desktop.
- Steering on in-app actions. We optimise for the users who actually generate value, not for the number of installs.
Ex-Google knowledge, put to work on in-app value.
We've seen the auction from the inside at Google. Now we use that knowledge to steer on the in-app actions that count for your app.
- €20M+
- ad budget managed over the past 3 years
- 20+
- countries where we've run campaigns
- 75%
- of our team worked at Google's head office
- 100+
- accounts converted to the Hagakure method
The basics first, the details after.
With an app account we start by laying the same foundation as always: we begin with your business goals, set up privacy-proof tracking with Firebase or a mobile measurement partner such as AppsFlyer or Adjust, and build the structure using the Hagakure method. Only then do we work out how to steer on the in-app actions that create value for your app.
Our approach for mobile apps.
iOS versus Android
The two platforms differ significantly in measurement and privacy, especially since the privacy changes on iOS. We set up tracking and campaigns properly for each platform.
Mobile-only creatives
We create ads designed for the mobile screen and for how people discover apps, rather than reusing desktop material.
Beyond downloads
A download says little if the user does nothing afterwards. We steer on in-app actions that genuinely matter, such as a purchase, a sign-up or a returning session.
Partners and platforms for this approach
- AppsFlyer
- Adjust
Frequently asked questions.
Roughly what budget do I need?
App campaigns need enough volume for the algorithms to learn which users are valuable. The budget required depends on your market and target actions. We work out a realistic starting point together.
How quickly can I expect results?
The first installs often come quickly, but steering on in-app actions takes a bit more time, because the algorithms need to learn which users actually do something. Expect a few weeks before the optimisation gets going.
Do you measure in-app events?
Yes. We connect your app analytics, such as Firebase or a mobile measurement partner, so we can optimise for the actions that create value for you.
Does this work for both iOS and Android?
Yes. We set up both platforms with attention to their differences in measurement and privacy, so you can grow profitably on both.
What clients say.
B2B SaaS“Binnen een week hadden we een nieuwe site staan. Bij ons vorige bureau mochten we keurig drie weken wachten op een eerste mockup.”
E-commerce“Slimme jongens. En verrassend leuk om mee te werken. Dat krijg je niet vaak in dit vak.”
A different type of business?
Our approach differs per type of business. Take a look at the other Google Ads approaches, or go back to the overview with our philosophy and track record.
View all Google Ads approachesWant app users who actually do something?
Book a no-obligation intro call. We'll look at your app, your tracking data and your in-app actions, and tell you honestly where the gains are.
